
- Oct 10, 2025
- Earl DeMatas
- 0
Ashley Cunningham credits the DMSC CM program with realigning her career by helping her pursue roles that align with her values. In her CM Snapshot, she discusses investing in her professional development, driving impact and cialis sans ordonnance asking questions to guide her career choices.
Confidence, Passion, Knowledge
After two parental leaves in less than three years, I returned to work feeling left behind. While I had stayed current in my field, I saw colleagues advance while my career remained stagnant. When that role ended, I knew it was time for a change. The Chartered Marketer program built my confidence, renewed my passion for the industry, and expanded my marketing knowledge. Receiving full funding for the DMSC program allowed me to invest in my professional growth when I was raising a young family.
Looking Back
My biggest challenge in the DMSC CM program was reserving time to handle the course load over a busy summer with two young children. Looking back now, I can laugh at how I was down to the cialis soft canada wire with just days left to complete the Summit course and having our flight delayed when I intended to finish when we got home.
Driving Impact
The CM Summit project helped me understand how to integrate all my experience—industry analysis, strategic planning, and marketing execution—into a meaningful, results-driven approach. It made me realize how powerful marketing can be when used to create real solutions. I also appreciated the corporate marketing coursework—financial statements, annual reports, and data analysis. Now that I work in a nonprofit with a Board of Directors, these skills help me make informed, strategic marketing decisions that drive real impact.
Asking Questions
I used to prioritize salary and job titles, now, I ask, “Does this organization’s mission inspire me? Does its leadership align with my values? Do I believe in the work?” These questions now guide my career choices. The program also gave me confidence. I researched, applied, and accepted a position that aligns with my values. That level of intentionality transformed how I see my career, raising my standards for what I expect in future roles.
Career Realignment
Today, I see marketing as a tool for change. I build and implement strategies in every campaign that directly supports our cause. That shift has reignited my passion and redefined how I measure success. The Chartered Marketer program built on my existing marketing skills and helped me take my career to the next level. Now, I know what I want in a role and am confident in my ability to pursue it.
The Chartered Marketer program didn’t just help me land a job—it realigned my career. I now work for an organization whose mission I believe in and cialis cost where my work has a tangible impact. It’s a role that challenges and excites me, and I apply my knowledge in ways that truly matter. I never expected this program to realign my career, but looking back, I can’t imagine a better outcome.
Ashley received full funding to complete the Chartered Marketer program through Digital Marketing Skills Canada. This program is led by the CMA and is funded by Upskill Canada, powered by Palette Skills, and the Government of acheter lasix generique sans ordonnance Canada.