In her CM Snapshot, Chipo Dube discusses how earning the DMSC CM designation enhanced her expertise, strategic insight, and professional credibility, positioning her as a more competent marketing professional. She also mentions why strategy is essential and how vital mentorship and coaching were to developing the skills she needed for success. 

Insights, Knowledge and Flexibility

Before earning my CM designation, I was looking for a program to position me as a marketing professional. When I completed the program, I realized it had the insights and knowledge I lacked. I was also looking for flexibility. The CM program was also incredibly flexible, allowing me to create a personalized study plan that did not disrupt other aspects of my life.
As a Chartered Marketer, I realize there’s more to marketing than creativity. Marketing is fundamental to any organization and contributes to a business’s overall success. I now understand the importance of communicating marketing ideas and insights with other departments.

Breakthrough

The DMSC CM scholarship was the breakthrough I needed in my career. When I came across the CM program and read about what it offered, I immediately knew that was what I was missing. I’m goal-oriented, investing my time in opportunities that will make a difference in my life. The CM program was no exception because it had a lot to offer and was worth it!

Strategy is Essential

Before enrolling in the program, I had never prepared a marketing and business strategy. There are several components involved when compiling strategic recommendations, and at first, it wasn’t easy to comprehend how all these pieces fed into each other to create a solution for a business’s challenges. Strategy is essential and requires strict attention to detail and analysis. I worked through each presentation section multiple times until everything made sense. The additional support I received from the instructors was very helpful.

SMART

One of the most important things I learned in the CM program was setting specific, measurable, achievable, realistic, and time-bound goals. Without a criterion, it is easy to create aimless goals that do not meet an organization’s objectives.

Mentorship

Having a mentor and a coach during the CM program was crucial. Mentorship allowed me to seek clarity in any areas that I found challenging. The insights I gained from all the discussions and sessions are now additional assets I own that will guide me throughout my marketing career. Coaching sessions also provided essential skills to prepare me for growth opportunities and the ability to market myself successfully and stand out.

Knowledge, Skills, Insights

The DMSC Chartered Marketer program teaches more than the fundamentals of marketing. It highlights its importance as a strategic, ethical, and ever-evolving field. The program has transformed me by providing me with the knowledge, skills, and insights to help me make meaningful contributions to organizations and the wider business community.

Enhanced Professional Reputation

I have advanced expertise, strategic insight, and professional credibility as a Chartered marketer. I’m excited and confident about exploring areas of marketing I was curious about before embarking on this journey.

The CM program ensures high proficiency and strategic alignment with business goals. It has also helped me further develop my leadership skills and adopt a holistic approach to marketing while offering continuous professional development that keeps me updated on trends and the latest technological advancements.

 

Chipo received a scholarship that covered her Chartered Marketer designation through the DMSC program. This scholarship program is funded by the Government of Canada and Upskill Canada, powered by Palette Skills.