Blog Archives - Chartered Marketer Program

Failure and Success

Earl DeMatas — Fri, 19 Apr 2024 13:00:20 +0000

Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic

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The Price of Innovation

Earl DeMatas — Fri, 15 Mar 2024 13:00:06 +0000

Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

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My Biggest Role

Earl DeMatas — Fri, 15 Dec 2023 14:00:27 +0000

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

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A Growth Mindset

Earl DeMatas — Fri, 08 Dec 2023 14:00:07 +0000

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

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MARKETING LEADERSHIP BY MARY JANE ARDRON

Earl DeMatas — Fri, 10 Nov 2023 14:00:16 +0000

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

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Marketing Leadership by Nick Obritsch

Earl DeMatas — Fri, 27 Oct 2023 13:00:07 +0000

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

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Will AI Fuel or Suppress Creativity?

Earl DeMatas — Fri, 28 Jul 2023 13:00:45 +0000

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

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Creativity By The Numbers

Earl DeMatas — Fri, 19 May 2023 13:00:06 +0000

The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with

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Moving On

Earl DeMatas — Fri, 21 Apr 2023 13:00:47 +0000

Moving On There may come a time when you don’t feel challenged, or worse; you may feel like there are no challenges left to overcome. Doubts and lingering feelings can

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Breaking Tradition

Earl DeMatas — Fri, 31 Mar 2023 13:00:52 +0000

Smita Challu Tulsani, CM, Customer Strategy and Martech Director at Akcelo, discusses breaking tradition, taking a leap of faith and creating the marketing leaders of tomorrow. Breaking Tradition Growing up,

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