CM Candidate Archives - Chartered Marketer Program

4 Guiding Principles Of Effective Marketing Leadership

Earl DeMatas — Fri, 01 Mar 2024 14:00:20 +0000

Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale

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An interview with Stacey Cummings By Heather Mathewson Jelsma

Earl DeMatas — Fri, 23 Feb 2024 16:31:12 +0000

Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

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MARKETING LEADERSHIP BY MARY JANE ARDRON

Earl DeMatas — Fri, 10 Nov 2023 14:00:16 +0000

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

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Marketing Leadership by Nick Obritsch

Earl DeMatas — Fri, 27 Oct 2023 13:00:07 +0000

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

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Humility, Trust and Support

Earl DeMatas — Fri, 02 Sep 2022 13:00:22 +0000

Jeff Hernandez, Marketing Communications Manager at Telus, believes you need humility, trust and support to be an effective marketing leader. When I began my Chartered Marketer journey in 2021, I

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Chartered Marketer and the Black Talent Initiative

Earl DeMatas — Fri, 24 Jun 2022 13:00:42 +0000

Wilfred Sam-King, a Business Growth Specialist at SMK Solutions, reminisces on pursuing the CM designation and the support he received from the Black Talent Initiative. Black Talent Initiative I heard

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There’s always more to learn

Earl DeMatas — Fri, 10 Jun 2022 13:30:08 +0000

Harleen Kaur, an instructor from Fraser Valley, left her home to pursue a journey to influence future marketers because there’s always more to learn. “There’s always more to learn” I

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