Chartered Marketer Program https://charteredmarketer.ca/ Canadian Marketing Association - Professional Development Tue, 16 Apr 2024 16:12:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 https://charteredmarketer.ca/wp-content/uploads/2018/11/CM-Circle-Only-RED-110x110.png Chartered Marketer Program https://charteredmarketer.ca/ 32 32 In One Place https://charteredmarketer.ca/blog/cm-snapshot/in-one-place/ Fri, 26 Apr 2024 14:00:39 +0000 https://charteredmarketer.ca/?p=6241 In her CM Snapshot, Mariia Tiuliupova discusses how her passion and relentlessness have led her to continually upgrade her knowledge and skills and how the DMSC Chartered Marketer program has everything

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Failure and Success https://charteredmarketer.ca/blog/cm-spotlight/failureandsuccess/ Fri, 19 Apr 2024 13:00:20 +0000 https://charteredmarketer.ca/?p=5942 Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic

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Expertise and Commitment https://charteredmarketer.ca/blog/cm-snapshot/expertise-and-commitment/ Fri, 05 Apr 2024 14:00:22 +0000 https://charteredmarketer.ca/?p=6142 In her CM Snapshot, Mame Serwah Saifah discusses how the Chartered Marketer scholarship through the DMSC is helping to sharpen her skills. Mame mentions her commitment to marketing, the attentiveness

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Wouldn’t Change a Thing https://charteredmarketer.ca/blog/cm-spotlight/wouldnt-change-a-thing/ Fri, 05 Apr 2024 13:00:42 +0000 https://charteredmarketer.ca/?p=5862 Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –

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The Price of Innovation https://charteredmarketer.ca/blog/professional-development/the-price-of-innovation/ Fri, 15 Mar 2024 13:00:06 +0000 https://charteredmarketer.ca/?p=5997 Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

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Real Change https://charteredmarketer.ca/blog/cm-spotlight/real-change/ Fri, 08 Mar 2024 14:00:08 +0000 https://charteredmarketer.ca/?p=5849 Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his

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4 Guiding Principles Of Effective Marketing Leadership https://charteredmarketer.ca/blog/professional-development/cm-candidate/4-guiding-principles-of-effective-marketing-leadership/ Fri, 01 Mar 2024 14:00:20 +0000 https://charteredmarketer.ca/?p=5983 Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale

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An interview with Stacey Cummings By Heather Mathewson Jelsma https://charteredmarketer.ca/blog/professional-development/an-interview-with-stacey-cummings-by-heather-mathewson-jelsma/ Fri, 23 Feb 2024 16:31:12 +0000 https://charteredmarketer.ca/?p=5958 Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

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My Biggest Role https://charteredmarketer.ca/blog/professional-development/my-biggest-role/ Fri, 15 Dec 2023 14:00:27 +0000 https://charteredmarketer.ca/?p=5804 Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

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A Growth Mindset https://charteredmarketer.ca/blog/professional-development/a-growth-mindset/ Fri, 08 Dec 2023 14:00:07 +0000 https://charteredmarketer.ca/?p=5769 Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

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