CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/tag/cm-spotlight/ Canadian Marketing Association - Professional Development Fri, 08 May 2026 19:59:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://charteredmarketer.ca/wp-content/uploads/2018/11/CM-Circle-Only-RED-110x110.png CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/tag/cm-spotlight/ 32 32 Revenue Engine: How Cindy Carvalho Earned Trust https://charteredmarketer.ca/blog/cm-spotlight/revenue-engine/ Fri, 08 May 2026 19:59:37 +0000 https://charteredmarketer.ca/?p=9161 Cindy Carvalho, CM, Executive Vice-President, Marketing, and Growth at Petal Health, transformed marketing from a support function into a revenue engine by mastering financial metrics and proving impact through customer

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