CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/tag/cm-spotlight/ Canadian Marketing Association - Professional Development Thu, 28 May 2026 20:15:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://charteredmarketer.ca/wp-content/uploads/2026/06/cropped-Chartered-Marketer-logo-32x32.jpg CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/tag/cm-spotlight/ 32 32 Learn, Unlearn, Repeat https://charteredmarketer.ca/blog/cm-spotlight/learn-unlearn-repeat/ Fri, 05 Jun 2026 14:00:52 +0000 https://charteredmarketer.ca/?p=9195 Miranda Smith, CM, CPIR, Director, Corporate Communications and Marketing at Dexterra, never planned her marketing career – she made lateral moves others would have second-guessed, embraced constant reinvention and landed

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]]> Revenue Engine: How Cindy Carvalho Earned Trust https://charteredmarketer.ca/blog/cm-spotlight/revenue-engine/ Fri, 08 May 2026 19:59:37 +0000 https://charteredmarketer.ca/?p=9161 Cindy Carvalho, CM, Executive Vice-President, Marketing, and Growth at Petal Health, transformed marketing from a support function into a revenue engine by mastering financial metrics and proving impact through customer

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