Chartered Marketer Program

Scaling Smart: A Modern Approach to Global Marketing Leadership

Earl DeMatas — Fri, 22 Aug 2025 14:00:14 +0000

Most marketers think bigger teams mean bigger problems. Alex Montchovsky, CM, President, CEO and Founder of IAM Fashion Consulting, and Management Consultant at Unicef, proved the opposite when he scaled

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From Crisis to Opportunity

Earl DeMatas — Fri, 15 Aug 2025 14:00:06 +0000

When the NBA suspended all games, Jenna Walker, CM, and her team at IG Wealth Management decided to get to work and transformed crisis into opportunity with solutions that might

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A New Respect for the Profession

Earl DeMatas — Fri, 08 Aug 2025 14:00:26 +0000

In his CM Snapshot, Shubham Mavani, discusses investing in his future, setting milestones, and how the program helped him develop a new approach. He also mentions developing a strategic mindset

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From Canadian newcomer to marketing leader

Earl DeMatas — Fri, 01 Aug 2025 14:00:30 +0000

In her CM Spotlight, Maheen Ahmed, CM, Specialist, Marketing & Communications at Chartered Business Valuators Institute, shares how rebuilding her career as a new immigrant taught her that marketing is

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Committed to Evolving in Marketing

Earl DeMatas — Fri, 25 Jul 2025 14:00:10 +0000

Jared Jylhä, CM, Senior Account Director and Digital Advertising Director at a Well-Known Company, says marketing is about driving results, not looking good. In his CM Spotlight, Jared touches on

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Leveraging Trends for Business Impact

Earl DeMatas — Fri, 18 Jul 2025 14:00:29 +0000

In her CM Spotlight, Katherine Perrin, CM, Director, Client Marketing & Customer Experience at Metergy Solutions, shares how earning her CM elevated her strategic thinking and leadership skills. In her

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Thriving in a New Environment

Earl DeMatas — Fri, 11 Jul 2025 14:00:23 +0000

Temitope Ogunlana, pursued the Chartered Marketer designation to learn how to apply her knowledge in the Canadian marketing profession. Temitope’s experience allowed her to make new connections, take advantage of

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Building Trust and Meaningful Connections in Marketing

Earl DeMatas — Fri, 04 Jul 2025 14:00:04 +0000

In her CM Spotlight, Danielle Wintrip, CM, Founder & Director at Wintrip Communications, says earning your CM ensures you have all the specialized training and skills businesses need. She touches

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Trust, Choice and Value in Marketing

Earl DeMatas — Fri, 27 Jun 2025 14:00:43 +0000

In her CM Spotlight, Emily Rabe, CM, Director of Marketing and Communications at The Bishop Strachan School, suggests that marketers learn as much as they can before accepting a role.

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Evolving from the Comfort Zone

Earl DeMatas — Fri, 20 Jun 2025 14:00:11 +0000

In her CM Snapshot, Jamie Okorofsky, discusses how the DMSC and the Chartered Marketer program helped her invest in her professional development, leave her comfort zone and embrace her analytical

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