Chartered Marketer Program

Proving Your Worth in Marketing

Earl DeMatas — Fri, 28 Feb 2025 15:00:07 +0000

Ravenna Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

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Building Long-Term Marketing Strategies

Earl DeMatas — Fri, 21 Feb 2025 15:00:29 +0000

In his CM Snapshot, Calvin Chow says he pursued the DMSC CM program to ensure his skills were adequate for the marketing profession. He discusses time management, implementing SMART goals

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Elevating the Marketing Profession

Earl DeMatas — Fri, 14 Feb 2025 15:00:45 +0000

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

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Navigating the Marketing Profession

Earl DeMatas — Fri, 07 Feb 2025 15:00:10 +0000

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

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The Program That Transforms Marketers

Earl DeMatas — Fri, 17 Jan 2025 15:00:28 +0000

In her CM Snapshot, Nawrin Sultana explains how the DMSC CM program ensures marketers stay current and at the forefront of a constantly evolving profession. Nawrin shares how data analytics has changed how

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Balancing Data and Creativity to Find Modern Marketing Success

Earl DeMatas — Fri, 10 Jan 2025 15:00:32 +0000

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

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The Intersection of Marketing and Business Leadership

Earl DeMatas — Fri, 03 Jan 2025 15:00:49 +0000

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

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The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

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Upskilling for Success

Earl DeMatas — Fri, 13 Dec 2024 15:00:04 +0000

In his CM Snapshot, Gurshan Singh discusses upskilling for success by applying for the designation recognized nationwide. Gurshan learned to balance his professional responsibilities, set clear goals, prioritize, and become more confident

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Embracing Change: A CM’s Guide for Marketers

Earl DeMatas — Fri, 06 Dec 2024 15:00:04 +0000

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

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