Chartered Marketer Program

Marketing can be your legacy: Developing the next generation

Earl DeMatas — Fri, 05 Dec 2025 15:00:15 +0000

What legacy will you leave behind? For Kevin Connolly, CM, National Manager of Marketing & Digital Business at Graybar Canada, it’s being an impactful leader who helped young talent prove

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From music fan to 833% growth: Impact under pressure

Earl DeMatas — Fri, 28 Nov 2025 15:00:59 +0000

Where did your passion come from? For Lennox Powell, CM, his passion flourished from something unexpected: his love of music. Sony, Warner, and Universal didn’t just sell songs — they

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How 12 countries changed my decision-making

Earl DeMatas — Fri, 21 Nov 2025 15:00:51 +0000

What can marketing across 12 countries teach you? Mohamed Eita, CM, award-winning Co-Founder of Positive Nutrition AG, discovered that trust drives success in the Middle East while speed delivers results

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The CM Program: Bridging Theory and Practice

Earl DeMatas — Fri, 14 Nov 2025 15:00:17 +0000

Where others see obstacles, Anne sees challenges. Anne Joyce Wambui applied for the DMSC Chartered Marketer program because she saw an opportunity to gain knowledge, upgrade her skills, and gain

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Knowing when to move on: A marketing career guide

Earl DeMatas — Fri, 07 Nov 2025 15:00:17 +0000

Would you know when it was time to move on? Hiran Krishnalingam, CM, Senior Manager, Performance Marketing at Hush, was inspired by Dragon’s Den entrepreneurs building demand with limited resources.

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Why ten thousand iterations matter more than hours

Earl DeMatas — Fri, 31 Oct 2025 14:00:46 +0000

Can you guess what happens when a storyteller develops a growth mindset? That’s what happened to Mark Simone, CM, Partner, Director of Growth Strategy at King Street Media. Mark says,

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From digital transformation to Main Street restoration

Earl DeMatas — Fri, 24 Oct 2025 14:00:19 +0000

Sonia Chow, CM, Executive Director of Unionville BIA, led a historic Main Street restoration. She previously led digital transformations for global media companies in Hong Kong before transitioning to Canada’s

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Why marketers should embrace discomfort for career growth

Earl DeMatas — Fri, 17 Oct 2025 14:00:20 +0000

Why should marketers embrace discomfort? Hitesh Patel, CM, Growth Marketing Manager at LemonadeLXP, learned that the most valuable career growth comes from leaning into challenging moments rather than avoiding them.

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Putting Your Values First

Earl DeMatas — Fri, 10 Oct 2025 14:00:58 +0000

Ashley Cunningham credits the DMSC CM program with realigning her career by helping her pursue roles that align with her values. In her CM Snapshot, she discusses investing in her

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Marketing career advice: Why being different matters

Earl DeMatas — Fri, 03 Oct 2025 14:00:53 +0000

Imagine playing a role in transforming entertainment across Canada and reliving that every time you go to the movies? Colin MacIntyre, CM, Marketing Leader, Technology at IBM Canada, has had

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