Chartered Marketer Program

Continuous Learning in Marketing: Insights from a 25-Year Journey

Earl DeMatas — Fri, 28 Mar 2025 14:00:54 +0000

In his CM Spotlight, Rob Hand, MBA, CM, Category Marketing Manager at Home Hardware Stores Ltd., discusses his inspiration and how earning his MBA deepened his passion for marketing. He

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Data-Driven Marketing: Understanding My Approach to Success

Earl DeMatas — Fri, 21 Mar 2025 14:00:20 +0000

In her CM Snapshot, Raisa Temnova, discusses how the DMSC CM program helps immigrants understand marketing in Canada. She touches on shifting from intuition-based to data-driven decision-making and the importance

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Pushing Boundaries in Marketing

Earl DeMatas — Fri, 14 Mar 2025 14:00:50 +0000

From Ukraine to Canada, Elena Herweyer, CM, President, and Creative Director at Art Fresh Marketing Agency, was always drawn to creativity and storytelling. In her CM Spotlight, Elena recounts becoming an entrepreneur,

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Creativity and Success

Earl DeMatas — Fri, 07 Mar 2025 20:30:54 +0000

Alex Shifrin, CM, President at LP/AD, knows creativity when he sees it. His vision allowed him to build an agency, sell it and discover that ego is the enemy of

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Proving Your Worth in Marketing

Earl DeMatas — Fri, 28 Feb 2025 15:00:07 +0000

Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

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Building Long-Term Marketing Strategies

Earl DeMatas — Fri, 21 Feb 2025 15:00:29 +0000

In his CM Snapshot, Calvin Chow says he pursued the DMSC CM program to ensure his skills were adequate for the marketing profession. He discusses time management, implementing SMART goals

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Elevating the Marketing Profession

Earl DeMatas — Fri, 14 Feb 2025 15:00:45 +0000

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

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Navigating the Marketing Profession

Earl DeMatas — Fri, 07 Feb 2025 15:00:10 +0000

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

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The Program That Transforms Marketers

Earl DeMatas — Fri, 17 Jan 2025 15:00:28 +0000

In her CM Snapshot, Nawrin Sultana explains how the DMSC CM program ensures marketers stay current and at the forefront of a constantly evolving profession. Nawrin shares how data analytics has changed how

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Balancing Data and Creativity to Find Modern Marketing Success

Earl DeMatas — Fri, 10 Jan 2025 15:00:32 +0000

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

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