Chartered Marketer Program

From digital transformation to Main Street restoration

Earl DeMatas — Fri, 24 Oct 2025 14:00:19 +0000

Sonia Chow, CM, Executive Director of Unionville BIA, led a historic Main Street restoration. She previously led digital transformations for global media companies in Hong Kong before transitioning to Canada’s

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Why marketers should embrace discomfort for career growth

Earl DeMatas — Fri, 17 Oct 2025 14:00:20 +0000

Why should marketers embrace discomfort? Hitesh Patel, CM, Growth Marketing Manager at LemonadeLXP, learned that the most valuable career growth comes from leaning into challenging moments rather than avoiding them.

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Putting Your Values First

Earl DeMatas — Fri, 10 Oct 2025 14:00:58 +0000

Ashley Cunningham credits the DMSC CM program with realigning her career by helping her pursue roles that align with her values. In her CM Snapshot, she discusses investing in her

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Marketing career advice: Why being different matters

Earl DeMatas — Fri, 03 Oct 2025 14:00:53 +0000

Imagine playing a role in transforming entertainment across Canada and reliving that every time you go to the movies? Colin MacIntyre, CM, Marketing Leader, Technology at IBM Canada, has had

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Marketing never stands still: Why learning is essential for staying relevant

Earl DeMatas — Fri, 19 Sep 2025 14:00:24 +0000

What happens when passion meets professional credentials? Connor Conroy, CM, Senior Marketing Consultant at Bell Canada, transformed her love of storytelling from music videos into marketing success. Her CM journey

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A Mark of Marketing Expertise

Earl DeMatas — Fri, 12 Sep 2025 14:00:15 +0000

In his CM Snapshot, Andres Franco shares why he applied for the DMSC, the value he’s gained, and what contributed to positioning himself to grow and evolve in marketing. He

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How purpose became a marketing competitive advantage

Earl DeMatas — Fri, 05 Sep 2025 19:06:22 +0000

Pooja Chitnis, CM, Fractional CMO at Sai Dham Food Bank and Founder of The Upadhyays, uses purpose-driven marketing to deliver social impact and business results. In her CM Spotlight, Pooja

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Scaling Smart: A Modern Approach to Global Marketing Leadership

Earl DeMatas — Fri, 22 Aug 2025 14:00:14 +0000

Most marketers think bigger teams mean bigger problems. Alex Montchovsky, CM, President, CEO and Founder of IAM Fashion Consulting, and Management Consultant at Unicef, proved the opposite when he scaled

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From Crisis to Opportunity

Earl DeMatas — Fri, 15 Aug 2025 14:00:06 +0000

When the NBA suspended all games, Jenna Walker, CM, and her team at IG Wealth Management decided to get to work and transformed crisis into opportunity with solutions that might

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A New Respect for the Profession

Earl DeMatas — Fri, 08 Aug 2025 14:00:26 +0000

In his CM Snapshot, Shubham Mavani, discusses investing in his future, setting milestones, and how the program helped him develop a new approach. He also mentions developing a strategic mindset

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