Professional Development Archives - Chartered Marketer Program

The Price of Innovation

Earl DeMatas — Fri, 15 Mar 2024 13:00:06 +0000

Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

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4 Guiding Principles Of Effective Marketing Leadership

Earl DeMatas — Fri, 01 Mar 2024 14:00:20 +0000

Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale

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An interview with Stacey Cummings By Heather Mathewson Jelsma

Earl DeMatas — Fri, 23 Feb 2024 16:31:12 +0000

Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

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My Biggest Role

Earl DeMatas — Fri, 15 Dec 2023 14:00:27 +0000

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

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A Growth Mindset

Earl DeMatas — Fri, 08 Dec 2023 14:00:07 +0000

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

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The Power of Words

Earl DeMatas — Fri, 01 Dec 2023 14:00:36 +0000

First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from

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Will Visual Storytelling Thrive?

Earl DeMatas — Fri, 24 Nov 2023 14:00:30 +0000

A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”

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MARKETING LEADERSHIP BY MARY JANE ARDRON

Earl DeMatas — Fri, 10 Nov 2023 14:00:16 +0000

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

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Marketing Leadership by Nick Obritsch

Earl DeMatas — Fri, 27 Oct 2023 13:00:07 +0000

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

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Will AI Fuel or Suppress Creativity?

Earl DeMatas — Fri, 28 Jul 2023 13:00:45 +0000

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

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