Professional Development Archives - Chartered Marketer Program

B2B Marketing Leadership

Earl DeMatas — Fri, 26 Jul 2024 14:00:46 +0000

In this edition of the CM Leadership blog series, Sylvie Bergeron, Marketing and Communications Director at Frima, interviews Stéphanie Kennan, President at Bang Marketing. They discuss the qualities successful marketing

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Three Ways Leaders Can Cultivate a Motivated Marketing Team By Jenna Walker

Earl DeMatas — Fri, 14 Jun 2024 13:30:29 +0000

In this edition of the CM Leadership blog series, Jenna Walker, Manager, Field Marketing—Alberta, at IG Wealth Management, interviews Drew Robertson to discover what makes an effective marketing leader. Drew

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The Price of Innovation

Earl DeMatas — Fri, 15 Mar 2024 13:00:06 +0000

Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

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4 Guiding Principles Of Effective Marketing Leadership

Earl DeMatas — Fri, 01 Mar 2024 14:00:20 +0000

Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale

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An interview with Stacey Cummings By Heather Mathewson Jelsma

Earl DeMatas — Fri, 23 Feb 2024 16:31:12 +0000

Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

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My Biggest Role

Earl DeMatas — Fri, 15 Dec 2023 14:00:27 +0000

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

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A Growth Mindset

Earl DeMatas — Fri, 08 Dec 2023 14:00:07 +0000

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

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The Power of Words

Earl DeMatas — Fri, 01 Dec 2023 14:00:36 +0000

First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from

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Will Visual Storytelling Thrive?

Earl DeMatas — Fri, 24 Nov 2023 14:00:30 +0000

A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”

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MARKETING LEADERSHIP BY MARY JANE ARDRON

Earl DeMatas — Fri, 10 Nov 2023 14:00:16 +0000

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

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