CM Spotlight Archives - Chartered Marketer Program

Thriving in Modern Marketing

Earl DeMatas — Fri, 04 Apr 2025 14:00:48 +0000

In her CM Spotlight, Sharanya Vijayarangan, CM, Marketing Manager at Pathway Communications, believes the Chartered Marketer designation represents the gold standard in the Canadian marketing profession. She credits the art

The post Thriving in Modern Marketing appeared first on Chartered Marketer Program.

Continuous Learning in Marketing: Insights from a 25-Year Journey

Earl DeMatas — Fri, 28 Mar 2025 14:00:54 +0000

In his CM Spotlight, Rob Hand, MBA, CM, Category Marketing Manager at Home Hardware Stores Ltd., discusses his inspiration and how earning his MBA deepened his passion for marketing. He

The post Continuous Learning in Marketing: Insights from a 25-Year Journey appeared first on Chartered Marketer Program.

Pushing Boundaries in Marketing

Earl DeMatas — Fri, 14 Mar 2025 14:00:50 +0000

From Ukraine to Canada, Elena Herweyer, CM, President, and Creative Director at Art Fresh Marketing Agency, was always drawn to creativity and storytelling. In her CM Spotlight, Elena recounts becoming an entrepreneur,

The post Pushing Boundaries in Marketing appeared first on Chartered Marketer Program.

Creativity and Success

Earl DeMatas — Fri, 07 Mar 2025 20:30:54 +0000

Alex Shifrin, CM, President at LP/AD, knows creativity when he sees it. His vision allowed him to build an agency, sell it and discover that ego is the enemy of

The post Creativity and Success appeared first on Chartered Marketer Program.

Proving Your Worth in Marketing

Earl DeMatas — Fri, 28 Feb 2025 15:00:07 +0000

Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

The post Proving Your Worth in Marketing appeared first on Chartered Marketer Program.

Elevating the Marketing Profession

Earl DeMatas — Fri, 14 Feb 2025 15:00:45 +0000

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

The post Elevating the Marketing Profession appeared first on Chartered Marketer Program.

Navigating the Marketing Profession

Earl DeMatas — Fri, 07 Feb 2025 15:00:10 +0000

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

The post Navigating the Marketing Profession appeared first on Chartered Marketer Program.

Balancing Data and Creativity to Find Modern Marketing Success

Earl DeMatas — Fri, 10 Jan 2025 15:00:32 +0000

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

The post Balancing Data and Creativity to Find Modern Marketing Success appeared first on Chartered Marketer Program.

The Intersection of Marketing and Business Leadership

Earl DeMatas — Fri, 03 Jan 2025 15:00:49 +0000

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

The post The Intersection of Marketing and Business Leadership appeared first on Chartered Marketer Program.

The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

The post The Power of Strategy in Marketing appeared first on Chartered Marketer Program.