CM Spotlight Archives - Chartered Marketer Program

The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

The post The Power of Strategy in Marketing appeared first on Chartered Marketer Program.

Embracing Change: A CM’s Guide for Marketers

Earl DeMatas — Fri, 06 Dec 2024 15:00:04 +0000

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

The post Embracing Change: A CM’s Guide for Marketers appeared first on Chartered Marketer Program.

Evolving in Marketing: Leadership, Data, Trends, and Success

Earl DeMatas — Fri, 29 Nov 2024 15:00:54 +0000

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

The post Evolving in Marketing: Leadership, Data, Trends, and Success appeared first on Chartered Marketer Program.

Marketing with Purpose

Earl DeMatas — Fri, 15 Nov 2024 15:00:09 +0000

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

The post Marketing with Purpose appeared first on Chartered Marketer Program.

Diversity of Experience: The Key to a Successful Marketing Career

Earl DeMatas — Fri, 08 Nov 2024 15:00:27 +0000

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

The post Diversity of Experience: The Key to a Successful Marketing Career appeared first on Chartered Marketer Program.

Thriving in Marketing By Trying New Things

Earl DeMatas — Fri, 11 Oct 2024 14:00:38 +0000

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

The post Thriving in Marketing By Trying New Things appeared first on Chartered Marketer Program.

Driving Growth and Innovation in Digital Marketing

Earl DeMatas — Fri, 04 Oct 2024 14:00:13 +0000

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

The post Driving Growth and Innovation in Digital Marketing appeared first on Chartered Marketer Program.

Navigating a Successful Marketing Career

Earl DeMatas — Fri, 27 Sep 2024 14:00:35 +0000

In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often

The post Navigating a Successful Marketing Career appeared first on Chartered Marketer Program.

Balancing Creativity and Data in the Evolving Marketing Landscape

Earl DeMatas — Fri, 13 Sep 2024 14:00:17 +0000

Stef MacLeod, CM, Vice President of Marketing & Community Investment at Copperfin Credit Union, shares how her creativity and passion evolved, the lesson she wished she had known earlier, and

The post Balancing Creativity and Data in the Evolving Marketing Landscape appeared first on Chartered Marketer Program.

The Evolution of Marketing: From Creativity to AI

Earl DeMatas — Fri, 06 Sep 2024 14:00:11 +0000

Petra Manson, CM, Growth Marketing Manager at CADdetails, discusses her love for creativity, pushing boundaries and making a name for yourself by voicing your opinions and communicating your ideas. She

The post The Evolution of Marketing: From Creativity to AI appeared first on Chartered Marketer Program.