CM Spotlight Archives - Chartered Marketer Program

From Canadian newcomer to marketing leader

Earl DeMatas — Fri, 01 Aug 2025 14:00:30 +0000

In her CM Spotlight, Maheen Ahmed, CM, Specialist, Marketing & Communications at Chartered Business Valuators Institute, shares how rebuilding her career as a new immigrant taught her that marketing is

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Committed to Evolving in Marketing

Earl DeMatas — Fri, 25 Jul 2025 14:00:10 +0000

Jared Jylhä, CM, Senior Account Director and Digital Advertising Director at a Well-Known Company, says marketing is about driving results, not looking good. In his CM Spotlight, Jared touches on

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Leveraging Trends for Business Impact

Earl DeMatas — Fri, 18 Jul 2025 14:00:29 +0000

In her CM Spotlight, Katherine Perrin, CM, Director, Client Marketing & Customer Experience at Metergy Solutions, shares how earning her CM elevated her strategic thinking and leadership skills. In her

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Building Trust and Meaningful Connections in Marketing

Earl DeMatas — Fri, 04 Jul 2025 14:00:04 +0000

In her CM Spotlight, Danielle Wintrip, CM, Founder & Director at Wintrip Communications, says earning your CM ensures you have all the specialized training and skills businesses need. She touches

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Trust, Choice and Value in Marketing

Earl DeMatas — Fri, 27 Jun 2025 14:00:43 +0000

In her CM Spotlight, Emily Rabe, CM, Director of Marketing and Communications at The Bishop Strachan School, suggests that marketers learn as much as they can before accepting a role.

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Lifelong Learning and the Value of Time

Earl DeMatas — Fri, 13 Jun 2025 14:00:59 +0000

In her CM Spotlight, Leslie Andrachuk, CM, Digital Director at RSRS/The Health Insider, addresses how many claim to be marketers without training or knowledge. A lifelong learner who’s adapted from

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Leveraging Networking for Marketing Success

Earl DeMatas — Fri, 06 Jun 2025 14:00:31 +0000

Do you crave variety? Dina Taher CM, Marketing Strategy Manager at Mortgage Professionals Canada, does, and she found it in marketing. In her CM Spotlight, Dina emphasizes the power of

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Building the Foundation: From Urban Planning to Marketing Leadership

Earl DeMatas — Fri, 23 May 2025 14:00:10 +0000

Have you ever fallen into a role you didn’t expect? That’s exactly what happened to Rupen Seoni, CM, Chief Client Officer at Environics Analytics. An urban planner fascinated by geography

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Beyond the Trends: A Marketing Leader’s Path of Perpetual Development

Earl DeMatas — Fri, 09 May 2025 14:00:14 +0000

Would you take a junior position to get ahead? In his CM Spotlight, Mike Beaton CM, Team Lead, North America Eco System Marketing at Red Hat, did just that. Mike

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Data-Driven Adaptability in Modern Marketing

Earl DeMatas — Fri, 02 May 2025 14:00:06 +0000

Corby Fine, CM, Vice President, Digital Marketing and Performance at IGM Financial, pursued a career in marketing after being inspired by the profession’s dynamic nature. In his CM Spotlight, Corby

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