CM Spotlight Archives - Chartered Marketer Program

Creativity and Success

Earl DeMatas — Fri, 07 Mar 2025 20:30:54 +0000

Alex Shifrin, CM, President at LP/AD, knows creativity when he sees it. His vision allowed him to build an agency, sell it and discover that ego is the enemy of

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Proving Your Worth in Marketing

Earl DeMatas — Fri, 28 Feb 2025 15:00:07 +0000

Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

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Elevating the Marketing Profession

Earl DeMatas — Fri, 14 Feb 2025 15:00:45 +0000

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

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Navigating the Marketing Profession

Earl DeMatas — Fri, 07 Feb 2025 15:00:10 +0000

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

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Balancing Data and Creativity to Find Modern Marketing Success

Earl DeMatas — Fri, 10 Jan 2025 15:00:32 +0000

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

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The Intersection of Marketing and Business Leadership

Earl DeMatas — Fri, 03 Jan 2025 15:00:49 +0000

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

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The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

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Embracing Change: A CM’s Guide for Marketers

Earl DeMatas — Fri, 06 Dec 2024 15:00:04 +0000

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

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Evolving in Marketing: Leadership, Data, Trends, and Success

Earl DeMatas — Fri, 29 Nov 2024 15:00:54 +0000

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

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Marketing with Purpose

Earl DeMatas — Fri, 15 Nov 2024 15:00:09 +0000

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

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