CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/category/cm-spotlight/ Canadian Marketing Association - Professional Development Wed, 15 Oct 2025 19:45:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 https://charteredmarketer.ca/wp-content/uploads/2018/11/CM-Circle-Only-RED-110x110.png CM Spotlight Archives - Chartered Marketer Program https://charteredmarketer.ca/blog/category/cm-spotlight/ 32 32 How 12 countries changed my decision-making https://charteredmarketer.ca/blog/cm-spotlight/my-decision-making/ Fri, 21 Nov 2025 15:00:51 +0000 https://charteredmarketer.ca/?p=8737 What can marketing across 12 countries teach you? Mohamed Eita, CM, award-winning Co-Founder of Positive Nutrition AG, discovered that trust drives success in the Middle East while speed delivers results

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]]> Knowing when to move on: A marketing career guide https://charteredmarketer.ca/blog/cm-spotlight/move-on/ Fri, 07 Nov 2025 15:00:17 +0000 https://charteredmarketer.ca/?p=8723 Would you know when it was time to move on? Hiran Krishnalingam, CM, Senior Manager, Performance Marketing at Hush, was inspired by Dragon’s Den entrepreneurs building demand with limited resources.

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]]> Why ten thousand iterations matter more than hours https://charteredmarketer.ca/blog/cm-spotlight/ten-thousand/ Fri, 31 Oct 2025 14:00:46 +0000 https://charteredmarketer.ca/?p=8677 Can you guess what happens when a storyteller develops a growth mindset? That’s what happened to Mark Simone, CM, Partner, Director of Growth Strategy at King Street Media. Mark says,

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]]> From digital transformation to Main Street restoration https://charteredmarketer.ca/blog/cm-spotlight/change/ Fri, 24 Oct 2025 14:00:19 +0000 https://charteredmarketer.ca/?p=8652 Sonia Chow, CM, Executive Director of Unionville BIA, led a historic Main Street restoration. She previously led digital transformations for global media companies in Hong Kong before transitioning to Canada’s

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]]> Marketing career advice: Why being different matters https://charteredmarketer.ca/blog/cm-spotlight/complementary-skills/ Fri, 03 Oct 2025 14:00:53 +0000 https://charteredmarketer.ca/?p=8637 Imagine playing a role in transforming entertainment across Canada and reliving that every time you go to the movies? Colin MacIntyre, CM, Marketing Leader, Technology at IBM Canada, has had

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]]> Marketing never stands still: Why learning is essential for staying relevant https://charteredmarketer.ca/blog/cm-spotlight/learning-is-essential/ Fri, 19 Sep 2025 14:00:24 +0000 https://charteredmarketer.ca/?p=8548 What happens when passion meets professional credentials? Connor Conroy, CM, Senior Marketing Consultant at Bell Canada, transformed her love of storytelling from music videos into marketing success. Her CM journey

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]]> How purpose became a marketing competitive advantage https://charteredmarketer.ca/blog/cm-spotlight/how-purpose-became-a-marketing-competitive-advantage/ Fri, 05 Sep 2025 19:06:22 +0000 https://charteredmarketer.ca/?p=8616 Pooja Chitnis, CM, Fractional CMO at Sai Dham Food Bank and Founder of The Upadhyays, uses purpose-driven marketing to deliver social impact and business results. In her CM Spotlight, Pooja

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]]> Scaling Smart: A Modern Approach to Global Marketing Leadership https://charteredmarketer.ca/blog/cm-spotlight/scaling-smart/ Fri, 22 Aug 2025 14:00:14 +0000 https://charteredmarketer.ca/?p=8499 Most marketers think bigger teams mean bigger problems. Alex Montchovsky, CM, President, CEO and Founder of IAM Fashion Consulting, and Management Consultant at Unicef, proved the opposite when he scaled

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]]> From Crisis to Opportunity https://charteredmarketer.ca/blog/cm-spotlight/from-crisis-to-opportunity/ Fri, 15 Aug 2025 14:00:06 +0000 https://charteredmarketer.ca/?p=8465 When the NBA suspended all games, Jenna Walker, CM, and her team at IG Wealth Management decided to get to work and transformed crisis into opportunity with solutions that might

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]]> From Canadian newcomer to marketing leader https://charteredmarketer.ca/blog/cm-spotlight/newcomer-to-marketing-leader/ Fri, 01 Aug 2025 14:00:30 +0000 https://charteredmarketer.ca/?p=8449 In her CM Spotlight, Maheen Ahmed, CM, Specialist, Marketing & Communications at Chartered Business Valuators Institute, shares how rebuilding her career as a new immigrant taught her that marketing is

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