CM Spotlight Archives - Chartered Marketer Program

How purpose became a marketing competitive advantage

Earl DeMatas — Fri, 05 Sep 2025 19:06:22 +0000

Pooja Chitnis, CM, Fractional CMO at Sai Dham Food Bank and Founder of The Upadhyays, uses purpose-driven marketing to deliver social impact and business results. In her CM Spotlight, Pooja

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Scaling Smart: A Modern Approach to Global Marketing Leadership

Earl DeMatas — Fri, 22 Aug 2025 14:00:14 +0000

Most marketers think bigger teams mean bigger problems. Alex Montchovsky, CM, President, CEO and Founder of IAM Fashion Consulting, and Management Consultant at Unicef, proved the opposite when he scaled

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From Crisis to Opportunity

Earl DeMatas — Fri, 15 Aug 2025 14:00:06 +0000

When the NBA suspended all games, Jenna Walker, CM, and her team at IG Wealth Management decided to get to work and transformed crisis into opportunity with solutions that might

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From Canadian newcomer to marketing leader

Earl DeMatas — Fri, 01 Aug 2025 14:00:30 +0000

In her CM Spotlight, Maheen Ahmed, CM, Specialist, Marketing & Communications at Chartered Business Valuators Institute, shares how rebuilding her career as a new immigrant taught her that marketing is

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Committed to Evolving in Marketing

Earl DeMatas — Fri, 25 Jul 2025 14:00:10 +0000

Jared Jylhä, CM, Senior Account Director and Digital Advertising Director at a Well-Known Company, says marketing is about driving results, not looking good. In his CM Spotlight, Jared touches on

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Leveraging Trends for Business Impact

Earl DeMatas — Fri, 18 Jul 2025 14:00:29 +0000

In her CM Spotlight, Katherine Perrin, CM, Director, Client Marketing & Customer Experience at Metergy Solutions, shares how earning her CM elevated her strategic thinking and leadership skills. In her

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Building Trust and Meaningful Connections in Marketing

Earl DeMatas — Fri, 04 Jul 2025 14:00:04 +0000

In her CM Spotlight, Danielle Wintrip, CM, Founder & Director at Wintrip Communications, says earning your CM ensures you have all the specialized training and skills businesses need. She touches

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Trust, Choice and Value in Marketing

Earl DeMatas — Fri, 27 Jun 2025 14:00:43 +0000

In her CM Spotlight, Emily Rabe, CM, Director of Marketing and Communications at The Bishop Strachan School, suggests that marketers learn as much as they can before accepting a role.

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Lifelong Learning and the Value of Time

Earl DeMatas — Fri, 13 Jun 2025 14:00:59 +0000

In her CM Spotlight, Leslie Andrachuk, CM, Digital Director at RSRS/The Health Insider, addresses how many claim to be marketers without training or knowledge. A lifelong learner who’s adapted from

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Leveraging Networking for Marketing Success

Earl DeMatas — Fri, 06 Jun 2025 14:00:31 +0000

Do you crave variety? Dina Taher CM, Marketing Strategy Manager at Mortgage Professionals Canada, does, and she found it in marketing. In her CM Spotlight, Dina emphasizes the power of

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