CM Spotlight Archives - Chartered Marketer Program

Marketing with Purpose

Earl DeMatas — Fri, 15 Nov 2024 15:00:09 +0000

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

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Diversity of Experience: The Key to a Successful Marketing Career

Earl DeMatas — Fri, 08 Nov 2024 15:00:27 +0000

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

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Thriving in Marketing By Trying New Things

Earl DeMatas — Fri, 11 Oct 2024 14:00:38 +0000

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

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Driving Growth and Innovation in Digital Marketing

Earl DeMatas — Fri, 04 Oct 2024 14:00:13 +0000

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

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Navigating a Successful Marketing Career

Earl DeMatas — Fri, 27 Sep 2024 14:00:35 +0000

In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often

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Balancing Creativity and Data in the Evolving Marketing Landscape

Earl DeMatas — Fri, 13 Sep 2024 14:00:17 +0000

Stef MacLeod, CM, Vice President of Marketing & Community Investment at Copperfin Credit Union, shares how her creativity and passion evolved, the lesson she wished she had known earlier, and

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The Evolution of Marketing: From Creativity to AI

Earl DeMatas — Fri, 06 Sep 2024 14:00:11 +0000

Petra Manson, CM, Growth Marketing Manager at CADdetails, discusses her love for creativity, pushing boundaries and making a name for yourself by voicing your opinions and communicating your ideas. She

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Why Earn the Chartered Marketer Designation: Boost Your Credibility and Competitiveness

Earl DeMatas — Fri, 30 Aug 2024 14:00:22 +0000

As the President of Delvinia, Steve Mast, CM, has gained a wealth of experience on his journey. He touches on building a solid connection with the customer, investing time in

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Learning for Career Success

Earl DeMatas — Fri, 16 Aug 2024 14:00:23 +0000

Keri Hasson, CM, Marketing Manager at The Osborne Group, discusses the importance of the CM designation in instilling confidence and pride. She emphasizes the need to adapt to innovations like

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Finding A Niche

Earl DeMatas — Fri, 02 Aug 2024 14:00:33 +0000

Shady Selim, CM and Associate Manager at the Heart and Stroke Foundation, emphasizes embracing new experiences, staying current, finding a niche, adapting to change, and how it took nearly a

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