CM Spotlight Archives - Chartered Marketer Program

Balancing Data and Creativity to Find Modern Marketing Success

Earl DeMatas — Fri, 10 Jan 2025 15:00:32 +0000

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

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The Intersection of Marketing and Business Leadership

Earl DeMatas — Fri, 03 Jan 2025 15:00:49 +0000

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

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The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

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Embracing Change: A CM’s Guide for Marketers

Earl DeMatas — Fri, 06 Dec 2024 15:00:04 +0000

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

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Evolving in Marketing: Leadership, Data, Trends, and Success

Earl DeMatas — Fri, 29 Nov 2024 15:00:54 +0000

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

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Marketing with Purpose

Earl DeMatas — Fri, 15 Nov 2024 15:00:09 +0000

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

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Diversity of Experience: The Key to a Successful Marketing Career

Earl DeMatas — Fri, 08 Nov 2024 15:00:27 +0000

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

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Thriving in Marketing By Trying New Things

Earl DeMatas — Fri, 11 Oct 2024 14:00:38 +0000

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

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Driving Growth and Innovation in Digital Marketing

Earl DeMatas — Fri, 04 Oct 2024 14:00:13 +0000

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

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Navigating a Successful Marketing Career

Earl DeMatas — Fri, 27 Sep 2024 14:00:35 +0000

In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often

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