CM Snapshot Archives - Chartered Marketer Program

Why marketers should embrace discomfort for career growth

Earl DeMatas — Fri, 17 Oct 2025 14:00:20 +0000

Why should marketers embrace discomfort? Hitesh Patel, CM, Growth Marketing Manager at LemonadeLXP, learned that the most valuable career growth comes from leaning into challenging moments rather than avoiding them.

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Putting Your Values First

Earl DeMatas — Fri, 10 Oct 2025 14:00:58 +0000

Ashley Cunningham credits the DMSC CM program with realigning her career by helping her pursue roles that align with her values. In her CM Snapshot, she discusses investing in her

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A Mark of Marketing Expertise

Earl DeMatas — Fri, 12 Sep 2025 14:00:15 +0000

In his CM Snapshot, Andres Franco shares why he applied for the DMSC, the value he’s gained, and what contributed to positioning himself to grow and evolve in marketing. He

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A New Respect for the Profession

Earl DeMatas — Fri, 08 Aug 2025 14:00:26 +0000

In his CM Snapshot, Shubham Mavani, discusses investing in his future, setting milestones, and how the program helped him develop a new approach. He also mentions developing a strategic mindset

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Thriving in a New Environment

Earl DeMatas — Fri, 11 Jul 2025 14:00:23 +0000

Temitope Ogunlana, pursued the Chartered Marketer designation to learn how to apply her knowledge in the Canadian marketing profession. Temitope’s experience allowed her to make new connections, take advantage of

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Evolving from the Comfort Zone

Earl DeMatas — Fri, 20 Jun 2025 14:00:11 +0000

In her CM Snapshot, Jamie Okorofsky, discusses how the DMSC and the Chartered Marketer program helped her invest in her professional development, leave her comfort zone and embrace her analytical

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Navigating Canadian Marketing as a Newcomer

Earl DeMatas — Fri, 16 May 2025 14:00:35 +0000

In her CM Snapshot, Haleema Desai discusses applying for the DMSC to earn her CM designation and equip herself with the skills to succeed in the Canadian market. She mentions

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Why Strategy is Essential

Earl DeMatas — Fri, 18 Apr 2025 14:00:42 +0000

In her CM Snapshot, Chipo Dube discusses how earning the DMSC CM designation enhanced her expertise, strategic insight, and professional credibility, positioning her as a more competent marketing professional. She

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Data-Driven Marketing: Understanding My Approach to Success

Earl DeMatas — Fri, 21 Mar 2025 14:00:20 +0000

In her CM Snapshot, Raisa Temnova, discusses how the DMSC CM program helps immigrants understand marketing in Canada. She touches on shifting from intuition-based to data-driven decision-making and the importance

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Building Long-Term Marketing Strategies

Earl DeMatas — Fri, 21 Feb 2025 15:00:29 +0000

In his CM Snapshot, Calvin Chow says he pursued the DMSC CM program to ensure his skills were adequate for the marketing profession. He discusses time management, implementing SMART goals

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