Earl DeMatas, Author at Chartered Marketer Program

Evolving from the Comfort Zone

Earl DeMatas — Fri, 20 Jun 2025 14:00:11 +0000

In her CM Snapshot, Jamie Okorofsky, discusses how the DMSC and the Chartered Marketer program helped her invest in her professional development, leave her comfort zone and embrace her analytical

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Lifelong Learning and the Value of Time

Earl DeMatas — Fri, 13 Jun 2025 14:00:59 +0000

In her CM Spotlight, Leslie Andrachuk, CM, Digital Director at RSRS/The Health Insider, addresses how many claim to be marketers without training or knowledge. A lifelong learner who’s adapted from

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Leveraging Networking for Marketing Success

Earl DeMatas — Fri, 06 Jun 2025 14:00:31 +0000

Do you crave variety? Dina Taher CM, Marketing Strategy Manager at Mortgage Professionals Canada, does, and she found it in marketing. In her CM Spotlight, Dina emphasizes the power of

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Building the Foundation: From Urban Planning to Marketing Leadership

Earl DeMatas — Fri, 23 May 2025 14:00:10 +0000

Have you ever fallen into a role you didn’t expect? That’s exactly what happened to Rupen Seoni, CM, Chief Client Officer at Environics Analytics. An urban planner fascinated by geography

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Navigating Canadian Marketing as a Newcomer

Earl DeMatas — Fri, 16 May 2025 14:00:35 +0000

In her CM Snapshot, Haleema Desai discusses applying for the DMSC to earn her CM designation and equip herself with the skills to succeed in the Canadian market. She mentions

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Beyond the Trends: A Marketing Leader’s Path of Perpetual Development

Earl DeMatas — Fri, 09 May 2025 14:00:14 +0000

Would you take a junior position to get ahead? In his CM Spotlight, Mike Beaton CM, Team Lead, North America Eco System Marketing at Red Hat, did just that. Mike

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Data-Driven Adaptability in Modern Marketing

Earl DeMatas — Fri, 02 May 2025 14:00:06 +0000

Corby Fine, CM, Vice President, Digital Marketing and Performance at IGM Financial, pursued a career in marketing after being inspired by the profession’s dynamic nature. In his CM Spotlight, Corby

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Why Strategy is Essential

Earl DeMatas — Fri, 18 Apr 2025 14:00:42 +0000

In her CM Snapshot, Chipo Dube discusses how earning the DMSC CM designation enhanced her expertise, strategic insight, and professional credibility, positioning her as a more competent marketing professional. She

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Adapting to Marketing’s Digital Future

Earl DeMatas — Fri, 11 Apr 2025 14:00:54 +0000

What does it take to thrive in marketing today? Whether creating positive experiences or learning new things, Olga Chetverukhina, CM, Digital Marketing Lead at BCU Financial, embodies dedication to her

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Thriving in Modern Marketing

Earl DeMatas — Fri, 04 Apr 2025 14:00:48 +0000

In her CM Spotlight, Sharanya Vijayarangan, CM, Marketing Manager at Pathway Communications, believes the Chartered Marketer designation represents the gold standard in the Canadian marketing profession. She credits the art

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