Earl DeMatas, Author at Chartered Marketer Program

The Power of Strategy in Marketing

Earl DeMatas — Fri, 20 Dec 2024 15:30:21 +0000

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

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Upskilling for Success

Earl DeMatas — Fri, 13 Dec 2024 15:00:04 +0000

In his CM Snapshot, Gurshan Singh discusses upskilling for success by applying for the designation recognized nationwide. Gurshan learned to balance his professional responsibilities, set clear goals, prioritize, and become more confident

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Embracing Change: A CM’s Guide for Marketers

Earl DeMatas — Fri, 06 Dec 2024 15:00:04 +0000

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

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Evolving in Marketing: Leadership, Data, Trends, and Success

Earl DeMatas — Fri, 29 Nov 2024 15:00:54 +0000

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

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Marketing with Purpose

Earl DeMatas — Fri, 15 Nov 2024 15:00:09 +0000

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

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Diversity of Experience: The Key to a Successful Marketing Career

Earl DeMatas — Fri, 08 Nov 2024 15:00:27 +0000

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

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Continuous Learning for Marketing Success

Earl DeMatas — Fri, 01 Nov 2024 14:00:44 +0000

In his CM Snapshot, Debasis Dash believes the DMSC CM program is essential to staying competitive in digital marketing. Whether it was tight deadlines or adapting to technologies, Debasis attributes

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Pursuing CM Excellence

Earl DeMatas — Fri, 18 Oct 2024 14:00:31 +0000

In his CM Snapshot, Rahul Nanda outlines his pursuit of CM excellence, from the professional credibility it signifies to the rigorous standards it’s known for. Rahul shares insights about how

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Thriving in Marketing By Trying New Things

Earl DeMatas — Fri, 11 Oct 2024 14:00:38 +0000

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

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Driving Growth and Innovation in Digital Marketing

Earl DeMatas — Fri, 04 Oct 2024 14:00:13 +0000

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

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