Earl DeMatas, Author at Chartered Marketer Program

Building the Foundation: From Urban Planning to Marketing Leadership

Earl DeMatas — Fri, 23 May 2025 14:00:10 +0000

Have you ever fallen into a role you didn’t expect? That’s exactly what happened to Rupen Seoni, CM, Chief Client Officer at Environics Analytics. An urban planner fascinated by geography

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Navigating Canadian Marketing as a Newcomer

Earl DeMatas — Fri, 16 May 2025 14:00:35 +0000

In her CM Snapshot, Haleema Desai discusses applying for the DMSC to earn her CM designation and equip herself with the skills to succeed in the Canadian market. She mentions

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Beyond the Trends: A Marketing Leader’s Path of Perpetual Development

Earl DeMatas — Fri, 09 May 2025 14:00:14 +0000

Would you take a junior position to get ahead? In his CM Spotlight, Mike Beaton CM, Team Lead, North America Eco System Marketing at Red Hat, did just that. Mike

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Data-Driven Adaptability in Modern Marketing

Earl DeMatas — Fri, 02 May 2025 14:00:06 +0000

Corby Fine, CM, Vice President, Digital Marketing and Performance at IGM Financial, pursued a career in marketing after being inspired by the profession’s dynamic nature. In his CM Spotlight, Corby

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Why Strategy is Essential

Earl DeMatas — Fri, 18 Apr 2025 14:00:42 +0000

In her CM Snapshot, Chipo Dube discusses how earning the DMSC CM designation enhanced her expertise, strategic insight, and professional credibility, positioning her as a more competent marketing professional. She

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Adapting to Marketing’s Digital Future

Earl DeMatas — Fri, 11 Apr 2025 14:00:54 +0000

What does it take to thrive in marketing today? Whether creating positive experiences or learning new things, Olga Chetverukhina, CM, Digital Marketing Lead at BCU Financial, embodies dedication to her

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Thriving in Modern Marketing

Earl DeMatas — Fri, 04 Apr 2025 14:00:48 +0000

In her CM Spotlight, Sharanya Vijayarangan, CM, Marketing Manager at Pathway Communications, believes the Chartered Marketer designation represents the gold standard in the Canadian marketing profession. She credits the art

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Continuous Learning in Marketing: Insights from a 25-Year Journey

Earl DeMatas — Fri, 28 Mar 2025 14:00:54 +0000

In his CM Spotlight, Rob Hand, MBA, CM, Category Marketing Manager at Home Hardware Stores Ltd., discusses his inspiration and how earning his MBA deepened his passion for marketing. He

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Data-Driven Marketing: Understanding My Approach to Success

Earl DeMatas — Fri, 21 Mar 2025 14:00:20 +0000

In her CM Snapshot, Raisa Temnova, discusses how the DMSC CM program helps immigrants understand marketing in Canada. She touches on shifting from intuition-based to data-driven decision-making and the importance

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Pushing Boundaries in Marketing

Earl DeMatas — Fri, 14 Mar 2025 14:00:50 +0000

From Ukraine to Canada, Elena Herweyer, CM, President, and Creative Director at Art Fresh Marketing Agency, was always drawn to creativity and storytelling. In her CM Spotlight, Elena recounts becoming an entrepreneur,

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